When we were selected as one of 80 breweries in the country to participate in last year’s Ales for ALS program, we were obviously rather geeked. It was an opportunity to support a cause that we had a direct personal connection to, and the end result was one of the most well-received beers we’ve ever released.
A quick refresher on Ales for ALS: Participating breweries receive a proprietary hop blend (consisting mostly of unreleased, experimental hop varietals) with which to make a beer of their choice. A portion of sales from these beers are in turn donated to the ALS Therapy Development Institute. We decided on a double IPA, because that’s what we do here, and named it Lou.
We’re pleased to announce that the 2016 edition of Lou will be returning to the taproom this week, with $1 from each draft sold going towards the fight against ALS. It’s quite a bit more resinous and herbal than last year’s version, with an intense character of tropical fruit, citrus zest, and pine. Thank you in advance for helping us, yet again, to support a good cause through an awesome program.